Advertising local events
See our
handy guide to advertising local events
National legislation governs
advertising and putting signs up for local events - see the section
below.
Signs advertising a local, social or
charitable event can be displayed in accordance with the conditions
of Class 3D of Schedule 3 of the Advertisement Regulations.
This class permits temporary notices or signs which are intended to
advertise such events which may be religious, educational,
cultural, political, social or recreational, but not for any
commercial purpose. Examples of these signs are for a church
bazaar, school fete for a parent- teacher association, a sponsored
run for charity, or amateur sports event not organised for
commercial purposes.
The permitted maximum size for any one sign is
0.60 square metres.
These events can be advertised on town and village notice boards,
official advertisement sites, notice boards in clubs, shops and
public halls, in free papers and village news sheets or even the
increasing use of town and village web sites.
The provision of specific notice boards to display these signs can
form a focal point to a village or town. The boards themselves can
contribute to the character and appearance of the area by careful
choice of design and materials to reflect the area in which it is
located.
Those wishing to display signs on private land, should obtain the
land owners permission and use locations away from road junctions
or other road signs, so as not to cause distraction and impair the
safety of road users.
Whilst the legislation permits these signs to be displayed up to 28
days prior to the event, studies have found that the longer a sign
is in position, the less impact it has, reducing its effectiveness
compared to that of a sign displayed for a shorter duration. The
sign must be removed within 14 days of the end of the event, but
unfortunately, signs not removed immediately, tend to be forgotten
and remain indefinitely, deteriorating and causing an unsightly
litter scene.
National legislation controlling display of signage
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Town & Country Planning (Control of Advertisements)
(England) Regulations 2007
This lists all the different types of sign that are exempt from
control (schedule 1), or can be displayed with deemed consent
(schedule 3), providing they meet the stated conditions. An
application for express consent must be made for any other sign not
in these two schedules. No sign must be displayed without the
appropriate consent.
Find out more about Town and Country Planning
(Control of Advertisements (England) Regulations 2007
Outdoor Advertisements and Signs - A Guide for
Advertisers
Further information is provided in the Governments simplified
leaflet but you must consult the full Regulations for detail as the
guide currently contains errors and omissions.
Find out more about Outdoor Advertisements and
Signs - A Guide for Advertisers
Clean Neighbourhoods and Environment Act
2005
In addition to the Regulations, the Government increased the powers
of local authorities to issue spot penalties and remove
unauthorised signs. The current fine under this legislation in the
district of South Somerset is currently £80 / sign.
Find out more about Clean Neighbourhoods and
Environment Act 2005
Town & Country Planning Act 1990
This is the legislative basis for the Advertisement
Regulations.
Find out more about Town and Country Planning Act
1990
Find out more about
advertising.
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Section 336 (as amended in Planning and Compensation Act
1991)
"Advertisement" means any word, letter, model, sign, placard,
board, notice, awning, blind, device or representation, whether
illuminated or not, in the nature of, and employed wholly or partly
for the purposes of, advertisement, announcement or direction, and
(without prejudice to the previous provisions of this definition)
includes any hoarding or similar structure used or designed, or
adapted for use , and anything else principally used, or designed,
or adapted principally for use for the display of advertisements,
and references to the display of advertisements shall be construed
accordingly". |