Resident views to be sought by telephone household survey

South Somerset District Council is seeking residents' views to help plan the future of our town centres.

NEMS Market Research will conduct a telephone survey with residents, which will start on Monday 16 January.


Respondents will be randomly selected, including some who are ex-directory.  Some of the interviews may be closed early when respondents indicate their age. If this happens, it will be because the research team has already obtained enough responses from a particular age group.

The results will be subject to data protection laws and no personal details will be disclosed or passed on.

A total of 1,000 responses will be collected and telephone calls will continue until that number is met.

The survey will help show how shops and facilities in South Somerset are currently used.  A similar survey was undertaken in 2009, and the results were used to form part of the current South Somerset Local Plan 2006 - 2028.

Councillor Angie Singleton, Portfolio Holder for Strategic Planning, said: "The Council is required by central government to assess shopping and leisure needs, which will help to inform our future plans. This study will help us understand the need for retail, leisure and other town centre land and floorspace in each of our towns up to 2034."

Councillor Singleton added: "I would like to reassure residents who receive calls from NEMS Market Research that the company is acting on behalf of the District Council to help undertake the South Somerset Retail & Town Centre Needs Assessment."

Any resident with concerns about the telephone survey should contact the Council's Planning Policy Team on 01935 462442.