Local tourism videos bring benefit to businesses

A series of advertising videos that show South Somerset as an ideal place to visit, has made a huge impact on social media following their release this week.

The three videos, which reflect varying activities for different types of visitors and tourists, have been made freely available by South Somerset District Council for local businesses to use in their marketing.

Discover Heritage, Fun for Families and Wake up to Nature each celebrate local landscapes and leisure pursuits and have been released at traditional commercial length of under one minute in order to gain maximum impact on websites and social media.

An ongoing business support scheme from SSDC has been in place since 2014 with advice being given on the latest developments in online marketing as well as providing a pavilion at last year's Bath and West Show. Government funding to support business resilience after the 2013/14 flooding has been used to commission the films as a way of attracting more visitors to the area.

Councillor Clare Aparicio Paul, Portfolio Holder for Tourism at South Somerset District Council said, "It is well known that an increasing amount of business is done online, particularly in leisure and tourism. It is essential that websites are at the top of internet searches and embedded material such as videos and social media links greatly assist this. Individual businesses often do not have the resources to develop promotional material to this standard so we organised these state-of-the-art professional commercials for their use.

"Additionally, there are not funds for major advertising campaigns, however this gives an opportunity for creative business owners to collaborate with each other and share the footage on social media. This is how we can help to ensure South Somerset has its rightful place as a renowned visitor destination."

Local residents will be able to recognise many local destinations including Montacute House, East Lambrook, Manor Gardens, South Petherton Folk Festival and the River Parrett at Langport amongst many.

Peter Roberts who owns Kitchen at the Wharf café in Langport praised the initiative and the quality of the work: "South Somerset is full of outstanding venues and attractions and deserves a much higher profile. The landscapes and destinations in these videos have really captured the quality of our visitor offer and we are looking forward to using them and spreading the word about our area. Within hours of posting on social there were thousands of views and shares. Local people are clearly proud of where they live."

The videos can be viewed on South Somerset District Council's YouTube channel at www.youtube.com/southsomersetdc or at www.discoversouthsomerset.com