The three videos, which reflect varying activities for different
types of visitors and tourists, have been made freely available by
South Somerset District Council for local businesses to use in
Discover Heritage, Fun for Families and Wake up to Nature each
celebrate local landscapes and leisure pursuits and have been
released at traditional commercial length of under one minute in
order to gain maximum impact on websites and social media.
An ongoing business support scheme from SSDC has been in place
since 2014 with advice being given on the latest developments in
online marketing as well as providing a pavilion at last year's
Bath and West Show. Government funding to support business
resilience after the 2013/14 flooding has been used to commission
the films as a way of attracting more visitors to the area.
Councillor Clare Aparicio Paul, Portfolio Holder for Tourism at
South Somerset District Council said, "It is well known that an
increasing amount of business is done online, particularly in
leisure and tourism. It is essential that websites are at the top
of internet searches and embedded material such as videos and
social media links greatly assist this. Individual businesses often
do not have the resources to develop promotional material to this
standard so we organised these state-of-the-art professional
commercials for their use.
"Additionally, there are not funds for major advertising
campaigns, however this gives an opportunity for creative business
owners to collaborate with each other and share the footage on
social media. This is how we can help to ensure South Somerset has
its rightful place as a renowned visitor destination."
Local residents will be able to recognise many local
destinations including Montacute House, East Lambrook, Manor
Gardens, South Petherton Folk Festival and the River Parrett at
Langport amongst many.
Peter Roberts who owns Kitchen at the Wharf café in Langport
praised the initiative and the quality of the work: "South Somerset
is full of outstanding venues and attractions and deserves a much
higher profile. The landscapes and destinations in these videos
have really captured the quality of our visitor offer and we are
looking forward to using them and spreading the word about our
area. Within hours of posting on social there were thousands of
views and shares. Local people are clearly proud of where they
The videos can be viewed on South Somerset District Council's
YouTube channel at www.youtube.com/southsomersetdc
or at www.discoversouthsomerset.com.