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Come and Savour the Flavour of local South Somerset produce in Wincanton

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With Wincanton’s Savour the Flavour event fast approaching, make sure you have the date in your diary so you can enjoy the delights of quality produce and artisan food retailers from South Somerset and the surrounding areas.

Savour the Flavour, organised by South Somerset District Council, is being held on Saturday 30 March at 9.30am in Wincanton. As well as showcasing and celebrating local produce, Savour the Flavour will also feature an exciting programme throughout the town centre.

The event centres around an Artisan Market in the Memorial Hall from 9.30am, featuring award winning produce from Somerset Cheese Company, The Unusual Pork Pie & Meat Pie Co, Harth Truffles, Easy Bean, Wraxall Vineyard, Gluten Free Gourmet, Godminster Cheese and more.

Councillor Nick Weeks, Chairman of South Somerset District Council’s Area East Committee, which agreed funding to support the event, said: “Savour the Flavour combines interactive community activities with a food theme and also includes feature archive film exposing the rich food heritage of the area and performance. I very much hope it will be an enjoyable family event, providing the best food and drink production in Wincanton and the surrounding area.”

South Somerset’s long agricultural heritage is rich with traditional family farms, which, for generations have supported the food sector. This is reflected in today’s diverse range and size of local food businesses from small scale producers supplying a local farmers’ markets to internationally known brands.

What else is happening at the event?

A full programme of activities will take place at town centre locations, including storytelling, competitions, archive film and live music. Family activities include a Paddington and food themed storytelling session at Wincanton Library from 11.00am, followed by a Paddington Parade from the Library across to the Memorial Hall. Judging of the Paddington fancy dress will take place at 11.30am in the Memorial Hall and the winner will get to take home their own Paddington Bear.

Local school children will be invited to enter their best bakes under the categories of: Best Decorated Cupcakes, Best Decorated Sponge Cake and Best Bake. Entries should be brought to the Balsam Centre by 12.30pm, to join the display of tasty treats, ready for judging at 1.30pm. Young people are invited to share their favourite images of food and flavours on Twitter @SavourFlavour19 and the best images will be on show as part of the Artisan Market.

A highlight of the event will be archive film showing food production and life in the area, dating back to the 1900s, accompanied by traditional live folk music and songs performed by Amanda Boyd, accompanied by Nick Cocking. The film has been preserved and edited by Windrose Rural Media Trust, a charity working to restore and share archive film of Dorset, Somerset & Wiltshire. An hour long performance featuring the film and live folk music will take place between 12-1pm and 2-3pm in the Memorial Hall.

Town Centre businesses will be offering samples, offers and special activities for the day, including: Hub at No 3, Lynne Franks new café & wellbeing hub, will be serving a special wellbeing meal, launching their Delicious Detox Week, offering samples & dishes made from local products and hosting a series of talks from experts throughout the day. The Balsam Centre will be open between 12.30-2.30pm offering a Soup Kitchen with Homemade Soup & Bread, and will also have ‘Good Mood Food’ tasters and ideas.

Bootmakers Workshop will be offering family fun, including Foodie Face Painting, free crepe with every pizza and Candy Floss Tombola – every candy floss purchased will have a raffle number on its stick, prizes for the winning numbers. The Nog Inn will be giving discounts and a special miniature version of each of the speciality burgers and hand cut chips. Hooga, an independent café inspired by the Scandinavian way of life and ‘celebrating the everyday’ will be serving the classic Pølser (Hot Dog) the traditional Danish way.

Adorabella, specialist cake designers will be offering samples and inspiration for the Wincanton Bakes competition, they will also be judging entries. Divine Wines will be offering a special French lunch menu as well as favourite homemade pasties. Local butchers Andrew Barclay will be offering a hog roast and local produce.

Full Event Programme

9.30am - 3.30pm        Artisan Food Market   (Wincanton Memorial Hall) 

Featuring specialist and artisan food producers and retailers from across Somerset and bordering Counties. Offering tastings, demonstrations and produce for sale. Come and sample award winning produce, including: Dowding’s Apple Juice & Cider, The Unusual Pork Pie & Meat Pie Co, Harth Truffles, Easy Bean, Somerset Cheese Company, Wraxall Vineyard, Gluten Free Gourmet, Godminster Cheese and much more.

10.30am - 11.00am    Paddington & Food Themed Storytime (Wincanton Library)

Come and hear about Paddington’s adventures and other stories of the wonderful world of food. Wear your best Duffle Coat and Paddington Hat for a chance to win your very own Paddington to take home with you.

11.00am - 11.30am    Paddington Parade   (from Wincanton Library to Memorial Hall)

After story time, be a part of the Paddington Parade, march up to the hall and show the town your best bear moves! (Just remember to keep a marmalade sandwich under your hat for emergencies). Fancy dress judging at 11.30am in Wincanton Memorial Hall.

12.00 - 1.00pm & 2.00 - 3.00pm Windrose Rural Media Trust (Wincanton Memorial Hall)

Archive film showing food production and life in the area, dating back to the 1900s, accompanied by traditional live folk music and songs performed by Amanda Boyd and Nick Cocking.

1.30pm           Wincanton Bakes Judging  & Foodie Photos (The Balsam Centre)

Local school children will be taking part in a baking competition to get Wincanton baking and savouring the flavours! Bakes will be on display at The Balsam Centre and judging will take place on the day.
We are also inviting your best ‘Foodie Photos’ to be shared on Instagram @savourflavour19 to win a cash prize. The best photos will be printed and displayed at the Memorial Hall & finalists will be in the Balsam Centre for judging at 1.45pm                               

3.30pm            Master of Marmalade (Applegarth Emporium)

Judging will take place on the day by a panel of Wincanton Fruit & Veg’s best orange experts, 2kg Seville oranges free of charge for your 2020 batch of Marmalade being awarded to the worthy winner! Take your best jar along to Wincanton Fruit & Veg before 18th March to take part in the grand jam battle!


  • Wincanton Fruit & Veg at Applegarth Emporium through the day
  • Dorset Fine Foods – Serving up another of their delectable dishes, and libation to keep you going!
  • Dan The Baker Man – making wonderful bread with which to sample all the marvellous Marmalade!
  • Local Live Music

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