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Secret Storyteller trail launched in Wincanton

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There are secret stories in Wincanton! If you look carefully, you can find 10 tales, hidden in Wincanton Town Centre shop windows. Scan the code on your phone and you can hear a story told by local schoolchildren, with the help of Storyteller Sarah Lloyd-Winder.

Sarah and the children of Year 4 at Wincanton Primary School are part of the Secret Storyteller.  Sarah said: “We are very excited and hope many people will find and enjoy the stories. No need to listen all at once. Listen to one and then do some shopping, or have a coffee, and come back to listen to more later. They will be there for a while so there is no need to rush. We have had a great time making these stories and we hope you have a great time listening." 

The stories were released in a small but lively event on Saturday 12th June next to Wincanton Library. A socially distanced crowd gathered outside in beautiful sunshine, with live music, and storytelling. Sue Shelbourn-Barrow, Mayor of Wincanton, opened the event and welcomed everyone: “The Secret Storyteller trail is an amazing project that showcases our secret writers who were present and a key part of the launch. This is a brilliant project for all to enjoy!”

The Secret Storyteller, Sarah Lloyd-Winder at the opening event in Wincanton in 12th June 2021

Image above: The Secret Storyteller, Sarah Lloyd-Winder at the opening event in Wincanton in 12th June 2021

Sarah received grants from both the Arts Council and The Wincanton Town Centre Regeneration Events and Activity Grant (South Somerset District Council), to create the project: The Secret Storyteller’s of Wincanton.

Councillor Henry Hobhouse, portfolio holder for Wincanton Town Centre Strategy at South Somerset District Council, was pleased that the council has been able to support regeneration in Wincanton, commenting: “The launch of the Secret Storyteller’s trail is the first of the Wincanton Town Centre Regeneration funded projects to go ahead but there are  lots of other events and activities  planned by local organisations and businesses for local people to encourage  visits to the town centre, these will begin to happen as Covid restrictions allow.”

Wincanton is looking for innovative and creative ideas to help create a more vibrant town centre as part of their regeneration programme. The Events and Activities Fund is still open, and we’re keen to have lots of things going on to attract people into Wincanton. If you have an idea you would like to make happen, there is more information at  or please get in touch with Susi Calder on 07395 056661 or

Future events funded by SSDC include the Wincanton Town Festival Markets on 26th June and the Bath Opera performance of The Barber of Seville” on 8th July.

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